Milky Toner
120₪Toner · 100 ml
The Japanese Art of Hydration.
sooki began with water. Not simply as an ingredient, but as an idea - that skincare could be simple, intentional, and quietly powerful. Inspired by Japanese philosophy, we believe healthy-looking skin begins with hydration, balance, and consistency. After years of testing and refining formulas, we created a ritual of purposeful ingredients and nourishing layers that work in harmony with the skin. Every detail is chosen with intention - formulas that feel like a cool drink for the skin, leaving it deeply hydrated, soft, smooth, and beautifully dewy. Deep hydration. Soft radiance. Glazed skin.
WATER IS OUR MUSE
OUR PHILOSOPHY
Water does not overwhelm — it restores. We craft every formula with that same quiet intention: deeply hydrating, nourishing, and designed to leave skin soft, luminous, and glowy. Inspired by the simplicity and harmony of Japanese beauty, sooki creates rich, sensorial formulas that melt into your routine, layering moisture and softness without compromising the skin’s natural balance.
The meaning behind the name
LOVE · LIKE · BELOVED
The name sooki is inspired by the Japanese word suki (好き) — to love, to like, beloved. A reflection of our belief that skincare should be more than a routine; it should be a daily ritual of love, care, and connection with your skin.
What's Inside
Nature in Every Drop
Every sooki product is thoughtfully formulated with carefully selected, high-performance ingredients at effective levels
chosen to work in harmony with the skin.
Ceramide NP
A skin-identical lipid that seals in moisture and repairs overnight.
Ectoin
An extremolyte that shields cells from heat, pollution and oxidative stress.
Sepitonic M3
A mineral-amino acid complex that oxygenates tired, dull skin.
Beta Collagen
A low-molecular-weight collagen fragment that firms and cushions.
Hyaluronic Acid
A moisture magnet that holds up to 1,000x its weight in water.
Peptides
Short amino-acid chains that signal skin to reinforce its own structure.
Niacinamide
Vitamin B3 that evens tone, refines texture and calms reactivity.
Jojoba Oil
A liquid wax ester that mirrors skin's own sebum, never greasy.
Shea Butter
A rich botanical butter that cushions skin and seals in moisture.
Bisabolol
A chamomile-derived soother that calms redness and reactivity.
A Letter from the Founder
As someone who has always loved skincare, I found myself searching for products that were gentle, effective, and made with ingredients I could trust. Instead, I was overwhelmed by complicated routines, harsh formulas, and products that promised everything but delivered very little.
For me, skincare is more than a daily routine. It's a moment to slow down, care for yourself, and build confidence from within. That's why every detail—from our clean formulations to our calming powder-blue packaging—has been thoughtfully designed to create a simple yet luxurious experience.
Thank you for being here. I hope sooki brings the same calm to your ritual that it brought to mine.
-Orian
The Collection
Shop the collection
Three quiet essentials — and the complete ritual. Find the formula that fits your moment.
